Why I Started Nudl Skin: The Missing Piece in Kids’ Skincare in Canada

When my daughters, Gia and Avi, started showing an interest in skincare, I was both proud and concerned. Proud, because they were learning self-care early; concerned, because nearly every product they found online or in stores was made for adults — packed with actives, fragrances, and marketing that didn’t belong in a child’s routine.

I searched everywhere for gentle, effective skincare that would support growing skin — not irritate it. What I found was a huge gap in the Canadian market. Kids were either using body lotion on their faces or products designed for adults influenced by TikTok trends. Parents were left guessing which ingredients were safe, and young teens were unknowingly damaging their natural skin barrier.

That’s when I decided to create Nudl Skin — a Canadian-owned, clean skincare brand built just for kids and teens. I wanted something that parents could trust and children could feel proud to use. Something gender-neutral, natural, and simple — because skincare shouldn’t be complicated or scary.

At Nudl, we believe that healthy skin starts early. Our products are vegan, cruelty-free, fragrance-free, and made with high-quality natural ingredients sourced and produced in Canada. From our Fresh Nudl Cleanser to our Hydra Nudl Moisturizer, each formula is designed to gently cleanse, balance, and hydrate without disrupting young skin.

But Nudl is about more than just skincare. It’s about confidence, education, and starting healthy habits that last. It’s about teaching kids that “clean beauty” means caring for themselves and the planet at the same time — with sustainable packaging, safe ingredients, and honest messaging.

I started Nudl Skin because I wanted my daughters — and every child — to have skincare that matches their stage of life, not their social feed. The world didn’t need another adult skincare brand. It needed one for them.

Welcome to Nudl Skin — where clean, Canadian skincare grows with your kids.